Sesame Labs’ successful seed funding round of $4.5 million has been announced. The round was co-led by Wing Venture Capital and Patron, with support from top-tier investors including Samsung, Twin Ventures, and Balaji Srinivasan. The funding will be used to expand the engineering team, launch products, and grow the user base.
Sesame Labs is a Web3 native marketing platform that offers a comprehensive set of tools to assist Web3 marketers in reaching, engaging, and attracting users. Through its campaign management platform, advertising network, and CRM, Web3 companies can create targeted marketing campaigns that leverage competitor data, provide cross-channel customer insights, and offer in-app engagement rewards – all in one platform.
The company was founded by former employees of Instagram, WhatsApp, Facebook, and Twitter, and addresses the need for viable distribution channels and effective marketing tools for Web3 companies. Sesame Labs launched its private beta in September 2022, partnering with leading Web3 gaming companies such as Decentral Games, Ethermon, and League of Kingdoms.
Built on Polygon, Sesame Labs provides comprehensive user profiles, advanced user engagement tools, business messaging features with built-in rewards, and on-chain incentives for seamless integration of in-game quests. The company has received positive feedback from users, with Han Yoo, COO of NOD Games, stating that Sesame Labs has significantly increased social engagement and generated over 700 NFT sales in a two-week period.
With its strong technical background and mission to enhance the efficiency of Web3 marketers, Sesame Labs is set to revolutionize the Web3 marketing landscape. Tanay Jaipuria, Partner at Wing Venture Capital, expressed confidence in the team’s vision and mission to help Web3 marketers become more efficient with their time and capital.